Privacy Policy

Last Updated: January 22, 2024

Welcome! Thank you for visiting the In Focus Education Group, Inc. website (“In Focus Education Group”, “we”, “our”, or “us”). This Privacy Policy applies to our entire Site, including this website ( and all of our subdomains (the “Site”).

When you visit our Site, you agree to our Privacy Policy and Terms of Use. We may update these at any time, and when we do, we will post the updated version here and any changes made will be effective once they are posted. We encourage you to review this Privacy Policy now and each time you visit our Site. If you do not agree to any term in the Privacy Policy, you should not use the Site.

We are strongly committed to protecting the privacy of everyone who visits our Site, including our educator users and their students. This Privacy Policy should help you understand what information we collect about you and/or your students when you visit and use the Site and how we use any information we may collect. We are fully committed to student data privacy as we help educators and students improve their well-being.

If you have any questions, comments, or concerns about our Privacy Policy, please email us at [email protected] or write to us at P.O. Box 426, Pleasant Grove, Utah 84062.

1. Children’s Privacy

In Focus Education Group knows how important it is to protect children’s privacy. Our Site is intended for any U.S.based adult educator or education-minded parent or guardian to use in concert with students of elementary school age or older. No student of any age is meant to use the In Focus Education Group Site without the invitation, direction, and guidance of an adult.

When educators, parents, or guardians create accounts on behalf of their students, we keep whatever name is provided by that adult in our database.

If you are the parent, guardian, or educator of a child who has used the Site without such permission, please contact us at [email protected].

Parental Consent

If we ever knowingly collect personal information from a child, we will ask the child’s parent for consent before we collect it, unless the request falls within an exception under the Children’s Online Privacy Protection Act (“COPPA”), a U.S. law designed to protect the online privacy of children, such as if we were to use an email address to respond directly to a one-time request from the child or for password retrieval or reset. We let parents know about such collections as required or permitted by law.

When prior parental consent is required, we ask for it in ways allowed by COPPA. For example, if a child’s personal information were to be used only by us, we may ask for the parent’s consent by email. While we do not currently, and do not expect to, use a child’s personal information in this manner, if such personal information would be disclosed on our Site or shared with a third party besides a service provider, we would obtain a higher level of consent from the parent, such as by a form to be returned via U.S. mail or electronic scan, or consent obtained in connection with a credit card purchase.

2. How We Handle Data

a. Information We Collect

When you visit and use our Site, we may collect information about you.

Information you provide to us: In order to get access to certain information or materials that are provided through the Site, you may have to provide information to us. We collect and store this information in a way that allows us to connect it to you personally, including, for example, your name and email address. We refer to this information as personal information. Additionally, we may collect and retain a record of all communications we have with you.

Information we collect through technology: We may also collect information about you through technology. For example, we may collect your IP address each time you click on a page during a visit to our Site. The Site may also use other technical methods to track and analyze website traffic patterns, such as how often our users visit different parts of the Site. These technical methods may involve the transmission of information either directly to us or to another party we have authorized to collect and process information on our behalf, such as Amazon Web Services. More information on how Amazon Web Services uses data can be found at We may also use technical methods in emails that we send educator or parent Site users to figure out if users have opened those emails and/or clicked on links in those emails. We may collect the information from these technical methods in a form that is personally identifiable.

b. Use of Collected Information

We do not disclose nonpublic personal information about users of the Site to any nonaffiliated third parties, except as described here or in our Terms of Use.

We may use or disclose certain personal information we collect about our users when they visit and browse our Site as part of our normal operations, including through our promotional email platform, Hubspot. We make every effort to segregate student data from that of educators, parents, and guardian users and do not share such data with Hubspot. More information on how Hubspot uses data can be found at We may also use or disclose certain personal information to respond to specific requests we get from you and through our use of service providers in connection with the Site. These third-party service providers may have access to and use your personal information, but only as needed to perform the functions we have asked them to perform.

When we believe we have to disclose something because it is required by law, regulation, legal process, subpoena, document, or governmental request, we will disclose personal information we collect from you. We may also do so to help enforce our Terms of Use, protect your safety or security, or protect the safety and security of tangible or intangible property that belongs to us, to you, or to third parties. We may transfer all user information (which may include personal information) to our acquirers or successors. Other than as part of such a transaction, we will not sell any of your personal information without your consent.

Non-personal information is information that does not personally identify you, including anonymous information and aggregate data. We may use this information to understand better how our visitors use the Site, provide visitors with customized services and information, improve the Site, and for other similar purposes. We may combine this information with personal information. We may share this information with others and use this information in any manner permitted by law, but any disclosure that identifies you personally will be governed by the above paragraphs on personal information.

3. Cookies

Our Site uses “cookies” to enable ongoing access to and use of the Site and to help us in ongoing Site maintenance. Cookies are small text files that may be placed on a browser when you visit a web site. For instance, when you return to the Site after logging in, cookies provide information to the Site, including personal information, so that the Site can remember who you are.

We use cookies to capture anonymous data from the actions of our users to improve our Site experience and the way it performs. Our system is set up to not use cookies with our student users except in cases where it is requested by such a student’s school district. In such cases, the data generated is managed by the school district’s privacy policy.

We get statistical information from cookies on, among other things, how often users use our Site, the pages users visit, and how long each visit is, as well as information about a user’s computer, operating system, browser, language, and country. If you go to the settings on your Internet browser, you can choose to have your computer warn you each time a cookie is sent or you can choose to turn off all cookies. Check your browser’s HELP menu to learn about your options. If you decide to turn off cookies, you may not have access to many features that make the use of our Site smoother, and some of the services on the Site might not work properly. You can delete any cookies at any time by using the relevant option of your Internet browser or by deleting cookies on your hard drive. If you continue to use the Site with your browser set to accept cookies, we will assume that you accept receiving all cookies coming from our Site.

4. Google Analytics

We use Google Analytics to collect information about how our visitors use our Site. Google Analytics collects information such as how often users visit the Site, what pages users visit, and what other sites they visited before or after coming to the Site. Our Site is set up to not use Google Analytics to collect data about our student users. More information on how Google Analytics uses data can be found at We use the information we get from Google Analytics only to improve our Site. By using our Site with your Internet browser set to accept cookies, you agree to Google Analytics’ use of cookies on our Site.

5. Third Party Websites

Our Site contains links to websites owned and operated by third parties. We provide these links for convenience, we do not have control over the content of these websites, and we do not take on any liability or responsibility for these sites. Our Privacy Policy does not concern the use of information collected on these third party sites. If you choose to visit these third party sites, you should review their privacy policies to make sure you understand and are comfortable with their practices regarding your personal information.

6. Protection of Information

We work hard to protect your personal information. We use technical, administrative, and physical tools to maintain the integrity and security of our databases, including firewalls. We regularly perform system audits and work to ensure all of our software has the latest security-related patches and updates. Unfortunately, there is no such thing as “perfect security” on the Internet, and third parties may unlawfully intercept or access transmissions or private communications. We will not be responsible or liable for any damages, losses, or causes of action in connection with the disclosure of your personal information.

7. Do Not Track

We may track users’ use of the Site over time to continually improve our service to our users and our overall Site. Our Site is set up to not track student users’ use of the Site over time. We do not track visitors of the Site over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (“DNT”) signals. However, some third-party sites do keep track of browsing activity when they provide content, which allows them to tailor what they present to you. If you are visiting these sites, your browser allows you to set the DNT signal so that third parties (particularly advertisers) know you do not want to be tracked. You can consult the help pages of your browser to learn how to set your preferences so that websites do not track you.

8. Information Requests

If you would like us to disclose to you or delete certain information about our collection and use of your personal information, you may ask us to do so. Once we receive your request and verify your identity, we may disclose such information to you or delete the information you have asked us to delete, unless there is a legal exception. For example, we might deny your deletion request if we have to keep the information in order for us or our providers to complete the transaction for which we collected the personal information, provide a service that you requested, or take actions we reasonably anticipate within the context of our ongoing relationship with you.

To submit a request please email us at [email protected].

Your request must provide enough information to allow us to reasonably verify that you are the person about whom we collected personal information or an authorized representative of such person. Describe your request with enough detail to allow us to understand, evaluate, and respond to it. We cannot respond to your request or provide you with non-public personal information if we cannot verify your identity or authority to make the request and confirm that the requested personal information relates to you. We will use the information provided in a request solely to verify your identity or authority to make the request.

9. International Use

This Site is intended for use by individuals in the United States. Despite the global nature of the Internet, In Focus Education Group makes no claims that the Site is appropriate or may be viewed or used outside the United States. Additionally, our databases are located in the United States, and the data we collect from users is stored in the United States. This Site is intended for use by individuals in the United States. By sending us your information, you consent to its transfer to and storage within the United States and its use in a manner consistent with this Privacy Policy.

10. Governing Law

The laws of the State of Utah govern this Privacy Policy. Any dispute relating to this Privacy Policy or your use of the Site or the Content shall be resolved solely in the state or federal courts located in Utah and by using the Site you subject yourself to the jurisdiction of the courts in the State of Utah for such purposes. You also waive any objection you might have to the venue of such disputes being in the State of Utah. Utah law shall govern your use of the Site, without regard to conflicts of laws principles.

11. Contact Us

If you have any questions or comments about this Privacy Policy, you can email us at [email protected] or write to us at In Focus Education Group, P.O. Box 426, Pleasant Grove, Utah 84062.